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  • Napa Valley Marketplace Magazine

Napa Valley Velo at South Napa Century Center

Grand Opening Party April 15th.

Napa’s newest bike shop, Napa Valley Velo, is the latest addition to the growing South Napa Century Center on Gasser Drive. They will be celebrating their Grand Opening on April 15 in conjunction with the season opening of the Napa Farmers Market held in the parking lot of Century Center.

Napa Valley Velo owner, Jake Scheideman, has brought more than 25 years of experience to Napa, expanding to a second location from his original and well-known Upvalley shop, St Helena Cyclery. Napa Valley Velo was the name of Scheideman’s successful road racing team in the 90s and early 2000s.

Scheideman had been looking for the right opportunity in Napa for two decades. The perfect partnership finally came about when the Gasser Foundation wanted a local bike shop to fill their vision for the Century Center.

“I have been so impressed by the Gasser Foundation organization. They have a vision for what they want, and they have done everything in their power to help us with this expansion,” he said.

Napa Valley Velo now joins In-Shape Fitness Center, Hampton Inn & Suites, Food Corral and Forge Pizza – with new tenants CREAM and Chetuphon Thai opening later this year. Located next to the southern entrance to the Napa Valley Vine Trail and a mile from Skyline Park, the Century Center is a perfect segue to link South Napa to Upvalley and everything in between.

“We’ve enjoyed great success in St. Helena for 25 years, but my Napa customers (10-15% of my business) have been begging me to come to Napa for years. It’s becoming harder for them to take the trip Upvalley for their cycling needs, so I am able to finally respond to this demand, and thrilled to do so.”

“We’ll carry a great selection of our primary bike line from TREK, which we’ve carried for 25 years, and will be adding a new line of higher-end Italian road bikes from Pinarello and higher-end mountain bikes from PIVOT – both new brands that we think will have great success here in Napa. We’ll also soon have a full-service Fit Lab with professional fitting services for your new bike.”

Napa Valley Velo’s full-service department, staffed with trained technicians, can handle any bike repair. They will soon be offering a bike pick-up/delivery service “to take the hassle out of loading up a bike in the car and to save time in our customers’ busy lives.”

“Rentals are a big part of our business in St. Helena and we’ll be bringing that experience with us to offer a great selection of hybrid, road, and mountain bike rentals for both locals and visitors alike. We will offer delivery services to all the hotels in the area so visitors can leave from their hotel and enjoy their ride.”

Scheideman talks about their plans of being involved and giving back in the Napa community, as they are Upvalley with St. Helena Cyclery.

“We not only want to promote bike advocacy and safety awareness, but we also want to help people achieve their goals, whatever they are. With easy access to the Vine Trail, we want to support people getting out and enjoying themselves on a bike.”

He adds, “We stock a wide range of new electric bikes, which opens the world up to some who may be intimidated to ride a bike anymore. Plus, they are so fun to ride. You have to ride them to believe it!”

Scheideman concludes, “We are excited to be in Napa to support this community, our long time customers, and to meet new customers who are eager to discover cycling in a new way. Our friendly and knowledgeable staff will really impress you and take the ‘bike shop experience’ to a new level of professionalism and fun.”

For Napa Valley Velo’s Grand Opening on April 15, they have various activities planned throughout the day – including a bike raffle of two bikes from Public Bikes, demo vans from PIVOT mountain bikes, and the newest electric bikes from the TREK Demo Van. Various bike rides will be offered, for the family or the more ambitious enthusiast. For up to date information check out the latest information on their Facebook or Instagram pages.

With the Napa Farmers Market season opening, Napa Valley Velo’s Grand Opening, and the long-awaited spring weather – the South Napa Century Center will be a popular and happening spot for locals on April 15!

Enjoy Our Food Truck Vendors... Taco Addiction | Platanito Pupusas | Mercadito | Nurnberger | Cousins Maine Lobster | Crossroad Chicken | French Corner Napa | Tortas Gigantes

Napa Valley Velo

Tues.-Sat., 10am-6pm

Sun., 10am-5pm

Napa Farmer's Market

April 15-November 21

Tues. & Sat., 8am-12:30pm

The Forge

Mon.-Sun., 11am-9:30pm

Food Corral at Century Center

Mon., Wed.-Fri., Sun., 11am-9pm

Tues. & Sat., 12:30pm-9pm


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